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"It looks AWESOME!!!! I love it!! See, that is why I like working with you. We always seem to be on the same page."

:: Lori Anne Nisimblat, Owner/Operator
:: hgaccessories.com
(Unsolicited comments displayed with permission)

Lori contacted us to make a 1/3 page ad for Vanidades magazine. She had an existing logo and identity and supplied us with several photos of her products. She left it up to us to put it all together into something that worked.

Challenge: Vanidades magazine is very colorful, from their articles to their ads. Our challenge was to compete with that intensity and create an ad that would draw the eye to it.

Solution: We chose contrast as a main strategy and composed a soft, muted image that stands out because of its calm. The secondary strategy was gentle motion. The eye lands on the "hg" name first. The pearls lead the eye down to some of their soft-toned products, and finally to the main message of the ad: Contact hg.

Result: The ad was a great success and generated many contacts.