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| CLIENT: |
International
Lubricants, Inc. |
| JOB: |
Key page redesign, website maintenance & updates,
online banner ads, custom graphics for the website. |
| STATUS: |
Redesign and updates Feb 2001-Jan 2004. |
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INTRO TO CASE STUDY: Key Page Redesign
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First impressions are everything on the web and
theirs was bland at best. The Home page was not
welcoming, not particularly attractive nor user-friendly.
Their Automotive Division index page consisted
only of a photo of their products with no explanation
of what the visitor should do to find what they
were looking for. If they didn't lose potential
customers at the Home page, they were losing them
here.
More...
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Case
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