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CLIENT: lovevolve
JOB: Identity, logo and website design.
STATUS: Completed Nov 2004.

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Home page view Home page [+enlarge]
Home page view A shopping page [+enlarge]
Info page view An info page [+enlarge]
Logo Logo for print
Logo Logo for website
 

LAUNCH WEBSITE

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CLIENT'S REACTION

"wow... thanks a lot for all your hard and dedicated work on this project. I applaud your professionalism and your tremendous skill and work ethic. I am very happy with the site and I think you were definitely the right one to do it. You were able to do the things I wanted without me having to verbalize them. If I ever have the occasssion to recommend a web designer it is without question that you will be that person."

:: Melissa Marks, Owner/Operator
:: lovevolve
(Unsolicited comments displayed with permission)


PROJECT DESCRIPTION

lovevolve doesn't just sell clever T-shirts. Their core mission is to deliver a concept... that love enables personal transformation and human evolution and connects all of creation. A simple act of love, such as a smile from one person to another, creates a ripple effect that can be passed on... and on... and on... Their shirt designs communicate this concept simply and brilliantly (and the shirts are soooo soft and comfy!).

Challenge: lovevolve needed a logo and website design that expresses their mission as simply as their shirts do. They wanted to deliver this message subtly, without being "preachy", yet they wanted the message to be clear. They wanted their image to be as strong and powerful as the concept of love.

Solution: A Zen garden immediately came to mind. Zen "dry" gardens are very simple but, when meditated upon, convey deep messages. These gardens are traditionally composed of large rocks and gravel. The gravel is raked into ripples and waves to form the impression of islands in an ocean. The ripples and waves extend outward to touch each island in the composition. This theme was an ideal representation of the lovevolve mission and conveys the tone of their products: outwardly simple designs with powerful messages.

We created the lovevolve identity, logo and website design based on the Zen "dry" garden theme. We delivered the website templates to a programmer who will create a Shopping Cart system, User Authentication system, a Content Management System so that lovevolve can edit and maintain the site themselves, and provide an updatable Product Listing so that lovevolve can add or remove products as their inventory changes.

Result: Extremely effective branding helps the public associate the lovevolve message and products with deep meaning and purpose. The website is a direct reflection of that identity and creates a memorable impression through its carefully orchestrated presentation and ease of use.

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