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Insurance agent Jennifer McKenna wanted a vibrantly
colored website to compliment an existing logo.
Bright colors feel friendly and would send a message
that she was approachable. We recommended that
some elegance and sophistication be used too,
to communicate that her agency is also trustworthy
and reliable.
The design we came up with is a cheerful combination
of both. The background scene at the top of the
pages is clearly sophisticated, but overlaid with
cheerful, vibrant colors. The mouse-overs in the
main navigation are informative and fun to use.
Jennifer sent us a photo of her family to use
on the Home page. We touched it up extensively,
gave it a blue background and framed it in a circle
to enhance branding.
Overall, the
McKenna-Pacific website feels exciting and
vibrant, and communicates that the agency is approachable
and reliable.
www.mckennapacific.com
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Real Estate Agriculture Group
