Case Study

one.bit.grey is a gifted musician who needed a general visual identity for his name, a new website design for his core site, and another for the "Approach" CD area. He wanted to use his website to share his music and lyrics and sell the CD and perifery items.

The main challenge was to establish an identity for the musician that would carry over into his main site, sub-site and CD sleeve. All must retain the general one.bit.grey branding, yet stand out on their own as unique.

The next challenge was to create a core website that reflected the musician's personality. A sub-site for the "Approach" CD needed to be unique and reflect the music on the CD, yet tie in visually with the main core site.

Finally, the "Approach" CD sleeve needed to reflect all of the above: mainly the music on the CD but the musician's identity and core website as well.

Identity: First order of business was to establish an identity for the musician that reflected the mystical quality of his tunes. Grey had a "g" that he liked and was using on an old website. It just needed some sprucing up to make it look complete and professional. A circle around the "g" was a natural choice because circles have a deep spiritual significance in most cultures. The round shape would be the basis for the remaining designs — it was carried into the typeface for his name and became spheres in his website designs and CD sleeve.

Website: With a general identity established, we immersed ourselves in one.bit.grey's fabulous music. He established the mood for us and we went to work. The art flowed smoothly and naturally. The main one.bit.grey core site became a mystical version of the logo, with a glowing silver sphere as the artistic focus. The "Approach" CD sub-site is distictly different than the core site but retains one.bit.grey branding. It is also artistic and mystical, contains a silver sphere, and uses the same navigation as the core site to support a unified experience.

one.bit.grey's logo, website and CD sleeve work in unison for a stunning and memorable brand experience.

Please Note:The one.bit.grey website is under construction so you will get some errors and some of the pages have not been made yet. The "Approach" area isn't online yet but you can view the Approach comp (non-functional image that will eventually become the Approach Home page).