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JW had been in the Real Estate business for many
years and was ready for a new, professional looking
identity that would be applied to just about all
aspects of his business, including collateral
media, real estate signage and a new website.
Challenge: Competition among real estate
brokers in Texas is fierce. JW needed something
eye-catching but not tacky, that reflects his
passion for nature and his zeal for new, hi-tech
tools he uses in his business. His website needed
to be outstanding as well, but simple enough that
it can be easily and quickly updated as properties
are bought and sold.
Solution: We came up with something very
unusual for JW that's certainly eye-catching and
at the same time, sophisticated. Among a sea of
glaring and gaudy signage, REAG's dramatic black
and turquoise is an oasis of cool professionalism.
Result: An unusual and thus, eye-catching
identity that sets REAG miles apart from the competition.
His business is thriving. We know, because we
update his website frequently as he sells properties
and adds new ones, and adds new branch offices
to the group. We'd like to think that's solely
due to his new identity but if you know JW, you
know a friendly and honest fellow who's a pleasure
to work with. An effective identity gets attention
and generates phone calls but skilled and friendly
work seals the deal.
www.reag.org
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Real Estate Agriculture Group
